Lyra is a complete women wear brand manufactured by the Ebell Fashions Pvt, ltd, a Lux group company. Launched in the year 2012 christened then as Lux Lyra, the brand was the first legging brand in the country. In a very short span of time Lyra has successfully established its foothold in the mid to premium segment with market share of 38%. Lyra today enjoys very high level of consumer awareness and consumer loyalty. The brand is now exploring possibilities in loungewear, leisurewear, lingerie and similar product category with the same brand name.
Mission and Vision
We believe in providing our customers with the products to satisfy their needs of ultimate comfort and style at the same time. We are determined to establish Lyra as the most desirable and sought after women’s wear brand in the chosen market. Our endeavour is to unleash our consumer on a continuing basis. Being true to this brand vision we shall keep expanding our products and the brand shall keep fulfilling our promise to delight the consumers.